![]() ![]() created a contemporary illustration style that can be used to talk about tough topics.introduced a refreshed colour palette that allows Beyond Blue to hero and own blue in an optimistic way.created a simplified and easy to navigate brand architecture that builds on the existing brand equity of the Beyond Blue name.evolved the butterfly logo making it fit for the digital age.Working closely with Beyond Blue and their advocacy group Blue Voices, we created an updated brand that builds on the strengths of the existing assets, while bringing new life and meaning to the brand. In short, to reposition Beyond Blue from a vocal advocate on anxiety and depression to a practical resource providing the tools and support Australian's need to achieve their best possible mental health.Īlong with the repositioning, we simplified their brand architecture approach making it easier for users to navigate and build on existing understanding of the Beyond Blue brand from the disparate system that had emerged over time. To help improve Australians’ mental health we needed to broaden people’s understanding of Beyond Blue by breaking through people’s busy lives to change behaviours. While people know and love Beyond Blue, they don’t know what services they offer. Our brief was to help broaden the understanding of Beyond Blue, their services and their impact in the community. They have worked tirelessly to reduce the stigma of mental health in Australia – creating programs, initiatives and service that help people in their time of need. James Schloeffel – Associate Director, Brand Voiceīeyond Blue has been a force for positive change in Australia for almost 20 years. Simon Wright – Executive Creative Director Project CommissionerĬharlie Rose – Senior Strategy ConsultantĪsh Mustchin – Director of Digital & Experience To become a practical, daily resource to help all Australian's achieve their best possible mental health. ![]() But after twenty years of groundbreaking work, it was time to take the next step. Graphic Design - Identity and Branding - Lifestyleĭigital - Expanded Service or Applicationīeyond Blue is widely known for its work helping Australians facing anxiety and depression. Graphic Design - Identity and Branding - Retail Graphic Design - Identity and Branding - Property Graphic Design - Identity and Branding - Health Graphic Design - Identity and Branding - Corporate Interior Design - Public or Institutional Interior Design - International Residential Interior Design - International Hospitality Interior Design - International Commercial Interior Design - Co-Working & Studio Space Architecture - Commercial - InternationalĪrchitecture - Multi Residential - ConstructedĪrchitecture - Residential - International ![]()
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